Netflix’s Latest Marketing Mash-Up Pairs Stella Artois With ‘The Gentlemen’
Netflix has what looks to be a great show set to launch, but you can’t see the program on its flagship streaming service. The company plans to take over the historic Marlborough Pub in London between Sept. 3-5, when it will outfit the place much like its comedic action series “Th
This marketing move by Netflix is a clever play to generate buzz around its upcoming series "The Gentlemen". By partnering with Stella Artois and taking over a historic pub in London, the company is creating an immersive experience that will likely appeal to fans of the show and beer enthusiasts alike. The activation will likely generate social media chatter, which is a key metric for measuring the success of such promotions.
The choice of the Marlborough Pub as the venue is also significant, as it adds to the authenticity of the experience. The fact that the show is not available on Netflix's streaming service, but rather being promoted through a real-world activation, speaks to the company's willingness to think outside the box when it comes to marketing. This approach is reminiscent of similar promotions by other streaming services, such as HBO's activations around its popular shows.
What's next to watch is how this promotion translates into viewership for "The Gentlemen" when it becomes available. Will the buzz generated by this activation lead to a surge in subscriptions or engagement on the platform? Additionally, will this type of experiential marketing become a more common tactic for Netflix and other streaming services as they look to differentiate themselves in a crowded market? Keep an eye on how this plays out, and whether other brands and streaming services follow suit with similar promotions.
Originally reported by variety.com. TriviaNewsletter adds analysis for culture, style & media readers.